Challenge

Our friends at Green Mobility wanted a brand film to showcase adventures using their Green Mobility car fleet.

Process

We had an initial meeting with Green Mobility's CMO, where we discussed their target audience and the purpose of the film. They desired the film to radiate a positive and summer-filled vibe, but beyond that, they granted us creative freedom. We began by outlining the perfect weekend getaway for a group of friends, emphasizing the escape from the bustling city to explore the beautiful countryside. This approach aimed to resonate with the target audience and demonstrate a practical use case of the service that Green Mobility offers its customers. Subsequently, we conducted location scouting and discovered a picturesque camping site and lake in the quaint town of Ry. For this project, we engaged our set designer to ensure that the campsite settings and props were of the highest quality. During the casting process, we looked for individuals of similar ages who had a sparkle in their eyes. Lastly, we were blessed with a large, bright sun on the day of production, which ultimately bestowed the film with the desired warm summer ambiance.