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Minimum
AW26
The AW25 campaign for Minimum, shot on location in New York City. Over a few days we moved through the city — subway stations, rooftops, SoHo streets, and everything in between. New York has a particular kind of energy that's hard to fake, and for this collection, it was exactly the right backdrop.
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PRODUCER
Niklas Ankjær
SHOOTING DIRECTOR
Chris Porup
STILLS
Søren Gribsholt
CREATIVE DIRECTION
Simon Bradley
EDITOR
Kristoffer Rahbek
SOUND DESIGN
Kristoffer Rahbek