Challenge
We were approached by CMP Direct, a furniture wholesaler for Jysk, among other companies. They required films for their website to showcase their range of furniture.

Process
We discussed the concept of the header film with CMP Direct. After understanding their preferences regarding the products they wished to feature, we began brainstorming. Due to the frequent changes in their collections, we aimed to make the content as timeless as possible to prevent it from becoming outdated.

Therefore, we decided to focus on entire rooms or areas of the house, incorporating the selected furniture pieces into these settings, rather than concentrating solely on specific items of furniture. This strategy was designed to provide customers with an understanding of how different furniture pieces could complement each other.

/ Director
/ Set designer
/ Gaffer
/ Editor
/ Colorgrader

/ Concept development
/ Film production
/ Editing
/ Colorgrade

Header video, 30 sec. - 16x9

For this project, we delivered a 30 sec. header video for the customer’s website.

Production team:
- Producer
- Director Of Photography
- Gaffer

Number of production days:
1

Total cost ex. catering, transportation, and lodging:
25.000 - 30.000 kr.