Challenge
Float Studio sought short yet engaging films for paid social media to attract and inform potential new customers about their services.

Process
We discussed the films' purpose and the platforms they were intended for. Since they were for advertising, we recognized that these films needed to be concise and visually arresting. The beginning is crucial! Capturing viewers' attention within the first two seconds is essential to prevent them from scrolling past. Accordingly, we created a template for each topic they wanted to highlight. Each topic starts with a relatable statement or question aimed at capturing the viewer's interest. This is followed by general information about the topic, and finally, we present a solution to a relatable problem. Another vital aspect of engaging the viewer is to establish trust and credibility for the advertising brand. To achieve this, we featured the founders themselves in the films. They are undeniable experts, and people appreciate associating a face with the brand.

/ Producer
/ Director Of Photography
/ Editor
/ Motion Graphics Designer
/ Sounddesigner
/ Colorgrader

/ Strategy
/ Concept development
/ Script
/ Film production
/ Editing
/ Colorgrade
/ Sound Design
/ Motion graphic

10 x reels - 9x16, 4x5

For this project, we delivered 10 reels in two formats (9x16, 4x5).

Production team:
- Producer
- Director Of Photography

Number of production days:
1

Total cost ex. catering, transportation, and lodging:
25.000 - 30.000 kr.