Challenge
Steff Houlberg approached us with the desire to create engaging and entertaining films for their new packaging campaign.

Process
We held preliminary meetings with the team behind Steff Houlberg, where we familiarized ourselves with the brand, its visual identity, and its tone of voice. We needed to understand the persona of “Steff Houlberg”—how this character speaks and who the target customers are—to effectively reach the intended audience. After our meetings, we moved on to the concept brainstorming with clear insights in hand.

The chosen platform was TikTok, necessitating very short, eye-catching films. The objective was to showcase their new packaging. And since Steff Houlberg is portrayed as a fun character, humor was essential! We devised a concept consisting of five films: three short films lasting 5-6 seconds and two longer versions of 15 seconds each. All films featured a main character embodying Steff himself—a guy who comically believes he’s the best, even though he tries too hard. We cast an actor for the role, invested heavily in props, and rented a studio where we could control the lighting and playfully toss sausages around.

/ Director
/ Producer
/ Director Of Photography
/ Gaffer
/ Runner
/ Editor
/ Sounddesigner
/ Colorgrader

/ Strategy
/ Concept development
/ Storyboard
/ Casting
/ Film production
/ Editing
/ Colorgrade
/ Sound Design
/ Music

2 x 15 sec. - 1x1, 4x5, 9x16
2 x 5 sec. - 1x1, 4x5, 9x16
1 x 6 sec. cutdown - 1x1, 4x5, 9x16

For this project, we delivered two 15-second videos, two 5-second videos for TikTok, and a 6-second cutdown.

Production team:
- Producer
- Director
- Director Of Photography
- Gaffer
- Runner

Number of production days:
1

Total cost ex. catering, transportation, and lodging:

60.000 - 70.000 kr.