Challenge
Ay Studios approached us in need of a brand film to signify a new direction for their latest collection of sunglasses and bags. Additionally, they required content for their website and social media channels.

Process
We met with Ay Studios and their investors to discuss their brand, target audience, and the objectives for the content. Afterward, we began crafting a storyline and embarked on location scouting. We aimed for a mysterious and exciting vibe featuring two main characters in a unique house. The main characters, or models, were chosen in close collaboration with Ay Studios, as they were also intended for the photo session and social media content to be produced on the day of the shoot. We found the ideal setting in Gl. Rye, a stunning architectural gem nestled in the woods, offering breathtaking views. With a compelling storyline, models, and location established, our next task was to seamlessly integrate the products into the film, as they were the central focus. Aware that this production would necessitate a large crew to generate content for social media, the website, photography, and the brand film all in one day, the final step was meticulous planning and, most importantly, assembling the right team for the job.

/ Director
/ Producer
/ Director Of Photography
/ Production Coordinator
/ Gaffer
/ Runner
/ Editor
/ Motion Graphics Designer
/ Sounddesigner
/ Colorgrader

/ Strategy
/ Concept development
/ Storyboard
/ Location scouting
/ Casting
/ Film production
/ Editing
/ Colorgrade
/ Sound Design
/ Motion graphic
/ Music

1 x Hero film, 1 min. - 16x9
3 x Cutdowns, 10 sec. - 1x1, 4x5, 9x16

For this project, we delivered a one minute hero film and three cutdowns.

Production team:
- Producer
- Director
- Production Coordinator
- Director Of Photography
- Gaffer
- Runner

Number of production days:
1

Total cost ex. catering, transportation, and lodging:

115.000 - 125.000 kr.
/ex. catering, transportation, and lodging.